Why Vacant Properties Don’t Sell

Every Realtor and Stager knows that vacant properties are difficult to sell and they tend to get over-scrutinized by buyers. In the absence of furniture and decorating, an empty house or room tend to draw the viewer’s attention to its inherent flaws and the prospect of an uncertain layout.

An empty home has no story, it has no personal touch. Without a story, a vacant property is emotionally unappealing to viewers. It takes more than a few minutes of the home buyer’s fertile imagination to put life in to a property without furnishings. Stagers who create lifestyle in vacant homes are good at injecting warmth and personality to an empty space. With limited time and budget they create miracles, they give the home a story.

Many newly-constructed luxury homes take months to sell even after the builder has poured hundreds and thousands of dollars into the construction, using the best craftsmanship and materials. In my work as a Home Stager I see this everyday. Experienced builders nowadays put aside a staging budget because they have found out, the hard way, that all their investment and effort can go to complete waste without the finishing touch of staging it.

Staging vacant homes can be an expensive proposition but furniture rental companies make it much easier for owners of vacant homes to rent furniture and furnishings instead of purchasing them. It is very important to remember that the style and condition of the furniture and decorative items can make or break the deal. It is better to find out what the right look is before heading out to the rental store. The best way to ensure a showstopping presentation is to hire a professional stager solid experience staging vacant properties. Their portfolio should prove their credentials; make sure the photos are examples of their own work and are not stock photos.

It is possible for you, the home seller, to stage your own vacant property, but you have to know what to rent (or buy) to furnish the home and what to avoid. The overall look of a well-staged property is not the same as a personal living space. Model homes and staged properties are furnished and decorated with mass appeal in mind. A well-staged home is neutral yet exciting. This is key to making every buyer feel like they can make the home their own with maybe a few little changes. The deal feels within reach, the house looks liked it is already lived-in and this sense of certainty a buyer feels usually brings in the right offers.

You may be the buyer looking at a vacant property and want to decorate your own way, but the fact is, it is far easier to start from an existing layout a than a blank slate. This is why builders always create a model home because they know from experience that furnished and decorated homes have an unmistakable advantage over vacant houses.

Staging Your Bed For Home Selling Success

As you plan your staging strategies for your bedrooms, the main focal point of the area should be the bed. It is okay to accessorize or deck out your bedroom with great window treatments, creative light fixtures, and other nice touches and décor, but the center of a bedroom should always be the bed. As such, it should be accorded the most attention and detail, because it has a lot of potential to either make or break the ambiance that you want to achieve in your bedroom.

Go all the way

According to Alex Newman, author of Hot Property: Easy Home Staging to Sell Your House for More Money in Any Market, a professionally-made and creatively decorated bed has much to offer. “The more beautiful and lavish, the more people will be stopped in their tracks,” she says. The perfect bed starts with clean, crisp linen and sheets that complement with the overall color scheme or theme of the bedroom.

A luxurious-looking bed does not necessarily mean one that costs you everything you have in your bank account. Web retailers offer great prices on linen, pillows, and other bed trimmings so you can get the look that you want for your bed at a fraction of the cost. Keep in mind that any bed sheets, blankets, duvets and accessories that you buy for your staging needs can be brought with you to your new house, so you are making an investment for the future at the same time.

Be generous with pillows

Big fluffy pillows make the bed look more inviting and enjoyable. You can use pillows of different sizes and shapes, and set them up against the wall or headboard or laid flat across the bed. Try not to put too many pillows however; too much can be distracting or make the bed seem cluttered, so just make sure to put the right number and size of pillows appropriate for your bed space.

Canopy beds, sleigh beds, adjustable beds

If you can work it into your budget, consider buying a new bed that would blend in with your staging plans. Canopy and sleigh beds are some of the more common bed designs, and you can easily find both traditional and contemporary styles of each. If you have a small bedroom area, adjustable beds are also a convenient option. A generally more expensive, time-consuming, but dramatic option is loft beds; they are great for small bedrooms as they maximize space while utilizing modern design trends.

Five Tips to Stage Your Home Without Spending a Fortune

Staging a home is a common part of the home selling process, and while personal style and taste is what makes our world interesting and diverse, it’s important to keep in mind a few things when working to make your home appealing to the masses, and more importantly, an ideal buyer.

To assist you in efficiently staging your home without liquidating your bank account, here is list of quick staging secrets that will ensure your home is best poised to be aesthetically pleasing to potential buyers.

Tip One: Say Goodbye to Clutter

Unless you are an innate minimalist, chances are your home may appear cluttered. From furniture to decorative items, it’s best to keep things to a minimum. Not only will this approach create a fresh and clean appearance, it will also assist in your home appearing larger and more spacious than it may actually be.

One trick of the trade: Just when you’ve removed about everything you think you possibly could, remove one more additional item. Less is more!

Tip Two: Create Rooms with a Purpose

Do you have a particular room that is used mostly for storage or is a mish mash of ‘stuff?’ If so, there’s a few easy things you can do to transform a generic room into a room with a purpose. For instance, transform a room with a couch and end tables into a cozy ‘reading room.” This can easily be accomplished with a little time and creativity.

• Find some inviting pillows to add some ambiance to the couch.

• Organize books on the end table in an attractive fashion.

• Place an inspirational item in the room like a vintage pair of reading glasses.

Creating a room with a purpose allows potential buyers to envision themselves partaking in an activity that exudes relaxation and enjoyment.

Tip Three: Create an Inviting Feel

The main purpose of home staging is literally to ‘set the stage’ for a potential homebuyer to say “I would love to wake up in this home every morning.” Consider baking a batch of cookies prior to an Open House or leaving windows and doors open to ensure that fresh, clean air is circulating through your home. Make sure that kitchen dish towels match and are evenly displayed. Purchase seasonal fresh flowers and place them in a contemporary glass vase.

Tip Four: Consider Color

There’s a fine line between a bland home and a home that feels like a rainbow exploded. Ensure that your home falls right in the middle of these two extremes. To test this, walk through your home. Is there a consistent flow of color? Are some areas far too neutral? A fresh application of paint is one of the most cost-effective upgrades you can give your home, so be thoughtful by taking stock in your current interior color palette. And, color doesn’t always mean a bright orange or vibrant green. A rich grey tone or subdued shade can have just as much positive impact.

Tip Five: Lighting in Key

Lighting plays a crucial role in how a home is viewed. Studies have actually shown that most houses are not properly lighted. Ideally, you should have three types of lighting in each room: ambiance lighting (typically overhead lighting), task lighting (under cabinet or pendent lighting), and accent lighting (usually a floor or table lamp). This approach to lighting will ensure that your home appears to be welcoming.

In addition, ensure that you are allows as much light inside as possible by pulling back drapes and opening shutters. The glow of natural lighting cannot be artificially created, and it’s a definite positive to the majority of individuals.